Advertising platforms: spend, ROAS and campaign questions
Paid media teams compare spend and results across platforms that each count conversions their own way.
These connectors will read campaigns, ad groups and performance reports under each person's own ad account access, and name the attribution window behind every figure.
Advertising connectors
Amazon Ads dashboard questions on Sponsored Products, Sponsored Brands and Display: ACOS, ROAS, search terms and spend by profile and marketplace.
Status: AvailableGoogle Ads reporting in plain language: campaign cost, conversions, CPA, ROAS, search terms and Performance Max results for each account you manage.
Status: AvailableLinkedIn Ads reporting from Campaign Manager data: spend, CTR, cost per lead, lead gen forms and job function demographics, asked in plain language.
Status: AvailableMeta Ads dashboard questions about Facebook and Instagram campaigns: spend, ROAS, CPA, frequency, placements and creative results by ad account.
Status: AvailableMicrosoft Advertising reporting on Bing search campaigns: spend, CPC, conversions, search query terms and audience network results by account.
Status: AvailableTikTok Ads reporting in plain language: spend, CPM, video watch rates, conversions and ROAS by campaign and ad group for each advertiser account.
Status: Available
Questions that cross these systems
- What was cost per acquisition by platform last month?
- Which campaigns spent more than budget this week?
- How did return on ad spend change after the bidding strategy switch?
Questions and answers
- Why do platforms report different conversion numbers?
- Each uses its own attribution window and model. An approved definition will fix one choice per question, and the answer will say which.
Need a system from this list?
Tell us which system and which questions, and we will scope a pilot on your own data.